In June 2021 I was walking downtown in tkaronto when I thought I saw anishinaabemowin syllabics on someone’s shirt. My first thought was "What does it say. What language is it in? Where can I get one?" I rushed closer and realized it was just a triangle. That moment stayed with me because if a simple triangle could make me feel seen then our real languages deserve to be seen everywhere. That is how aaniin started, clothing that starts the conversation on Indigenous languages through visible design and qr code storytelling.

Since then aaniin has grown far beyond clothing.

What started as a kitchen table idea became a movement, a retail space, an online store reaching customers across turtle island, and a platform for Indigenous business development. We have helped launch, train, and grow over a hundred Indigenous brands completely independently, often at no cost, while bringing their products into the busiest malls in canada and generating record breaking sales in community.

Today we continue this work with the same grounding in community, collaboration and connection with the purpose of reclaiming the Indigenous economy and ensuring it is Indigenous owned, Indigenous led and built to create a thriving economy for the next seven generations.